A client approval workflow for small social media agencies
· OragleGPT
For a small agency, the slowest part of social media is rarely writing the posts. It is waiting for the client to approve them. Feedback arrives by email, chat and phone, versions get mixed up, and a post goes out with last week's wording.
The four rules that fix most approval problems
- One place for the post and the feedback. Comments belong on the draft, not in an email thread.
- Clear stages. For example: copywriter, then account lead, then client. Each stage knows when it is their turn.
- No login for the client. Clients approve faster when they open a link and click approve, instead of creating yet another account.
- Nothing publishes without approval. If the client has not approved by the scheduled time, the post waits. That is better than an unapproved post going out.
A template you can copy
- Monday: drafts for the following week are ready in the calendar.
- Tuesday: internal review stage, comments resolved on each draft.
- Wednesday: client review link sent, with a deadline of Thursday at noon.
- Thursday afternoon: changes made, approved posts sit in the queue.
- Friday: anything still unapproved is moved, not published.
How GPTpost supports it
GPTpost has multi-stage approvals, comments on drafts that can be resolved, and a review link a client opens without an account. Approved posts go onto the calendar or into posting slots. A post is only sent once it has cleared approval and its scheduled time has come.